So you’ve heard people talking about e-fulfilment and maybe even outsourcing to an e-fulfilment warehouse, but what is e-fulfilment?
Quite simply, e-fulfilment is the process a business goes through to sell stock on the internet. You may also hear it referred to as e-commerce fulfilment.
Essentially, when a customer places an order through a website and the order is processed, the stock is then picked, packed and dispatched. Some e-commerce businesses may manage this in-house, while others will outsource to an e-fulfilment warehouse, where the stock is held and orders are fulfilled on their behalf.
Over the past few years, online shopping has become the norm for millions of consumers, with e-commerce sales accounting for over a quarter of all retail sales in the UK alone. But the demands of e-commerce businesses are very different from those of more traditional retail companies.
Predictably, as the e-commerce market grows, so do customer expectations. Retailers aren’t solely judged on the quality of their product anymore. Consumers expect fast delivery, real-time tracking updates and a slick and uncomplicated returns process. For most e-shops, customer retention is dependent on their ability to provide a smooth online shopping experience from start to finish.
For any e-commerce business or seller, it’s crucial that their e-fulfilment is done right. This is why it’s so important to partner with a specialised e-fulfilment centre. The best third-party e-fulfilment houses will function as an extension of your business. They will seamlessly run all aspects of your fulfilment operation, allowing you to scale resources up and down according to customer demand. Most of the processes will be automated using sophisticated e-fulfilment software, which connects directly to your e-commerce platform to fulfil orders and process returns as fast as possible. This can be especially beneficial if you’re a growing business looking to expand to new markets while keeping your overheads low.
With Cloud Fulfilment, the e-fulfilment journey incorporates the following steps:
As a third-party logistics provider, Cloud Fulfilment offers a wide range of end-to-end e-fulfilment services: