Underdays is an eCommerce business who are passionate about providing world-class underwear and empowering women with confidence. They offer underwear that’s designed to deliver on both female health needs as well as giving you the most comfortable fit, style and feel possible.
Underdays strives to maintain their core brand values, such as developing sustainable products and packaging. They also pride themselves on upholding fair and ethical conditions across every aspect of their business. Amelie Salas and Oria Mackenzie, the founders of Underdays, say they started Underdays when asking this question. Why is it so hard to find functional underwear that doesn’t compromise on style?
“We had a dream to change the way our generation shopped for underwear. When we started, we were just two friends who were always wondering why there was nothing on the market that combined supreme comfort with style—your basics, but revolutionised. Underdays is putting women’s health back at the forefront of underwear design—even our gusset is longer than the industry standard. We listened to your biggest pain points and combined solutions-driven fabrics with innovative design so you can feel empowered in your everyday life. At Underdays we believe life isn’t always comfortable, but at the very least your underwear should be.”
– Amelie Salas & Oria Mackenzie
Underdays have boomed in popularity with their comfortable but stylish designs. They have also been featured in top magazines such as Vogue which quoted Underdays as being “the best briefs.” With this in mind, Underdays wanted to ensure they provided a seamless experience to their customers from the moment an order is placed, through to fulfilment and delivery.