How To Decide When To Discontinue Product Lines

A Big Long Queue

This notion of catching trends before they arrive and not being left with stock when the bubble bursts is a dangerous game to play. If you do decided to play it here are some points to consider. Continue reading

10 Quick Tips For Reducing Cart Abandoment


A run through of the most popular causes of shopping cart abandonment and what you can do to improve your conversion rates. Continue reading

September’s Project: Building Trust


A few tasks to consider for September as you try and improve your conversion rates ahead of the Christmas rush. Continue reading

Don’t Fall Into The New TLD Trap

Ninja (almost) Domain Extensions

Don’t rush into buying the interesting, and potentially brandable new domain extensions – just yet, at least. Continue reading

Grammar, Spelling and Selling More


A look at the role that grammar and spelling may play in search engine rankings and what you can do to solve them. Continue reading

Are You Wasting Money On Content Marketing?

Content Writing

There is a myth that content writing will generate sales and leads. Internet marketing isn’t that simple. Thankfully we have listsed the metrics to consider when determining the value and success of your content writing campaign. Continue reading

The 10 Essential Apps for New Shopify Stores

Edit Order

Ecommerce platforms generally offer some core transactional and product catalogue functionality and then some additional features that the developers have deemed important – but rarely the features that satisfy the store owners’ most important requirements. Thankfully these platforms understand that … Continue reading

How to fix the 2/3rds of Shopping Carts which are Abandoned

Shopping Cart

Various studies have shown that around 2/3rds of online shopping carts are abandoned often because store owners prefer to focus on the more obvious task of getting more visits to the site using search engine optimisation or by adding social … Continue reading

How To Quickly Find Your Competitors’ Most Popular Products

Look into the data

One of the hardest tasks of any ecommerce business owner or specific ‘buyer’ is to locate the products that will sell the most, whilst we’ll explore the wider opportunities in a future post, the one particular method which deserves an … Continue reading

The Ultimate Guide to No-Cost Marketing


Passing over the bulk of the SEO tips that may require either a great amount of time to implement such as improving product descriptions and adding more robust category text; and also forgetting those that require a huge amount of … Continue reading